For over a decade, I served as Head of Licensing for The Andy Warhol Foundation, where I redened the global licensing strategy for one of the most iconic names in art and culture.

My goal focused on transforming Andy Warhol licensed products from the predictable to the extraordinary, leveraging his name, image, likeness, and artworks to create transformative and impactful licensing opportunities.

By securing a sizable portfolio of global partners, I generated millions of dollars in revenue for the organization. I moved the licensing program beyond kitschy items like keychains and mugs, introducing cutting-edge categories such as fashion, jewelry, leather goods, fragrances, homewares, and more.