A PROVEN LEADER IN DEVELOPING BRAND EXTENSIONS FOR ICONIC BRANDS

With more than 30 years of expertise in brand licensing, I specialize in building brand value and monetizing intellectual property rights.

My work encompasses every facet of the licensing process—from consumer research and strategic planning to creative development, sales, and program management—ensuring brands achieve their goals and objectives.

Throughout my career, I have had the privilege of collaborating with many of the world’s most prestigious brands and iconic individuals, transforming their brands and brand-equity into thriving, long-term revenue-generating programs.

Notable partnerships include renowned institutions and brands such as The Metropolitan Museum of Art, Atari, Taco Bell, and Johnnie Walker, as well as celebrated gures like Andy Warhol, Albert Einstein, Gandhi, Lady Gaga, Justin Bieber, and Michael Jackson.